When and why did we start Anicura?

Although Anicura was first established in 2011, it was not until we adopted our Bella in 2013 that we realised the need for a high quality natural skincare range that works with the skin instead of against it. Despite the pet industry being flooded with skin and coat care products, none appeared to live up to our expectations obtained from having worked with natural ingredients for over 10 years through our sister company and human skincare brand Salcura Natural Skin Therapy.

Using the 10 years of human skin care experience and working closely together with only the best suppliers from around the world, we have been able to create a skincare range specifically developed for pets. Knowing that a dog or cat’s skin can be even more delicate than our own, it is of vital importance we only use the gentlest ingredients and leave out the harsh chemicals with all the unpronounceable names! Being surrounded by animals all day, every day, makes us incredibly passionate about what we do and we sincerely hope that after you have used our products, you will become that passionate as well!